Marie-Laure Marchand joins Brand Loyalty

Former Studio 100 exec takes on the role of licensing director.
Publish date:
Social count:
Brand Loyalty Marie Laure Marchand.jpg

Brand Loyalty has expanded its senior team, hiring Marie-Laure Marchand as its new licensing director.

Marchand (pictured) will now lead the worldwide licensing activities of the firm's Instant Loyalty Promotion department.

She joins Brand Loyalty from Studio 100, where she was heading up international consumer products and marketing activities. Marchand has also held several roles in the kids' entertainment industry over the past 20 years including VP EMEA consumer products at Nelvana and MD of Big Bocca.

She will now be responsible for leading the growth of ILP licensing activities on a global basis and will be in charge of the development of its entertainment portfolio. She will also define licensing strategy and will be in contact with global and local licensors.

"It is great to have somebody like Marie-Laure in our team helping to realise our ambition for worldwide growth," said Jan-Willem Brüggenwirth, ILP director. "We want to see smiles on children's faces participating in our promotions and Marie-Laure is going to become a great help for that."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.