Digital Stores and Unilever will this month open the doors of the Marmite Online Shop, the first of its kind among FMCG groups.
A full range of Marmite-branded product will be available including homewares, a toaster, cookbooks, posters, t-shorts and Marmite itself (in both the traditional and squeezy pots).
The launch coincides with the return of the Paddington Bear and Marmite advertising campaign, which is running across radio, TV, digital and print until the end of October.
Simon Moxon, sales director at Digital Stores, said: "Whether you love or hate the taste, Marmite is a fantastic licensed brand to partner with. It's a real opportunity to be working with a forward thinking market leader like Unilever and we're really excited about delivering the project."
Cheryl Calverley, marketing manager for Marmite, added: "We're excited about the potential of the new store, as it's been something that all of our Marmite lovers have been asking for, for some time. We feel it will be a valuable extension of the Marmite brand. Digital Stores are the ideal partner to be working with, so we can't wait to see the results."