Martin Yaffe scoops top award

Toy co handed Licensed Product of the Year trophy at Fisher-Price Key Partners Summit.
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Toy company Martin Yaffe has cemented its relationship with Fisher-Price, picking up a prestigious award from the firm at Licensing International earlier this month.

At the Fisher-Price 2009 Key Partners Summit, MD Ronnie Yaffe and licensing executive Sarah Friskney, were handed the Licensed Product of the Year accolade, in recognition of the firm's roto moulded Farm Play-set.

"I am delighted to have been presented with such a prestigious accolade," commented Yaffe. "This award recognises all of the time and hard work that has been put into getting this great product to market."

The Farm Play-set is manufactured by Martin Yaffe's UK production facility in Lancashire. The outdoor play centre includes a crawl-through dog kennel, slide, rocking horse, a hen that lays eggs and an array of accessories.

Martin Yaffe also manufactures outdoor play and wheeled goods under its Fisher-Price licence.

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