Marvel crafts new deal with Reeves - Licensing.biz

Marvel crafts new deal with Reeves

Arts and craft brand to feature characters on a new range of Paint by Numbers boards.
Author:
Publish date:
1_Marvel, Reeves.jpg

UK-based art brand Reeves has been signed up by Marvel to introduce its Spider-man character into the arts and crafts sector.

The super hero is being featured on a collection of Paint by Numbers boards. There will be two designs, each complete with the New York skyline.

In addition, Reeves will also produce Super Hero Squad Painting by Numbers kits for the six plus age group.

"We are all hugely excited about the prospect of seeing Spider-man depicted in a Painting by Numbers set," said Simon Philips, president of worldwide consumer products at Marvel Entertainment. "We are sure that they will appeal to thousands of fans and art enthusiasts around the world and we couldn't think of a better, more highly respected brand to work with on this project than Reeves."

Graham Curtis, Painting by Numbers product manager, added: "This is wonderful news for everyone connected with the brand and it is a great addition to the current range of pictures. Our research suggests that the age six to eight licences are the perfect fit, as the kits provide the ideal stimulant to keep children entertained and engaged, and leaving the child with a satisfied feeling when they have completed the picture."

Related

Featured Jobs