Marvel Entertainment signs Jay Franco for home decor based on Marvel's Guardians of The Galaxy - Licensing.biz

Marvel Entertainment signs Jay Franco for home decor based on Marvel's Guardians of The Galaxy

The firm will develop a line of bedding, pillows, bath accessories and beach products based on film hitting cinemas in August 2014.
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Ahead of the theatrical release of the hotly tipped Marvel's Guardians of The Galaxy, the property is continuing to grow its licensing portfolio, adding Jay Franco for a range in home décor.

The collaboration will see the firm develop a line of bedding, pillows, bath accessories and beach products inspired by the film, which hits cinemas in August 2014.

The home décor collection will take to retail in summer 2014.

Paul Gitter, SVP, licensing, Marvel and Disney Consumer Products, said: "This relationship will help bring Marvel's Guardians of the Galaxy into fans' homes in a variety of ways.

"Jay Franco's vision for the brand and strong distribution strategy will further maximise the presence of Guardian's at retail and present the franchise in refreshing new ways that will engage our fan base."

Jay Franco joins a list of licensees that have lined up to create products based on the film franchise including Hasbro, Disguise, C-Life, Mad Engine and Sideshow Collectibles.

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