Marvel goes back to school with University of Southern California deal

Agreement with Silver Star Merchandising sees co-branded apparel programme launch.
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Marvel Entertainment has licensed its Super Heroes for a co-branded apparel programme with the University of Southern California.

The collection will combine one of the most recognisable athletic programmes in the US with characters including Captain America, Spider-man, Iron Man, Thor, Hulk and Wolverine.

Products including apparel and headwear for infants, kids and adults will be branded in the USC's school colours of cardinal and gold, along with its Trojan mascot and logos.

"By adding a premiere college institution with one of the largest alumni bases in the country, Marvel further extends our brand into the sports marketplace," said Mike Jerchower, director of licensing for Marvel Entertainment. "The Marvel-USC team up is an exciting addition to our wildly successful co-branded apparel programmes with the NBA and the Dallas Cowboys."

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