Marvel makes first foray into small appliances - Licensing.biz

Marvel makes first foray into small appliances

Avengers-themed waffle makers, kettles, coffe makers and drinkware on the way this year.
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Marvel is making its first foray into the small appliance category, with plans to launch Super Hero-themed waffle makers, kettles and more.

Ahead of the International Home and Housewares Show in the US, Disney Consumer Products has revealed its plan to step up Marvel’s presence in the housewares and home goods market.

A line-up of new products will mark Marvel’s first major launch in the small appliance category with home goods inspired by Marvel’s Super Heroes franchises.

The range will join an already popular portfolio of home wares products, including sheets, towels and other linens.

“We are always looking for new ways to expand our presence in the college and housewares markets to meet the growing demand for innovative new home goods, beyond the traditional linens, that capture the essence of our characters and franchises like never before in this category,” said Paul Glitter, senior vice president, licensing, Marvel at Disney Consumer Products.

“These new products will offer our fans creative and exciting ways to showcase their fandom through their everyday style both in their homes and at college.”

Marvel branded small appliances from Select Brands will include Avengers themed waffle makers, toasters, coffee makers and more.

Meanwhile, Robe Factory will introduce a new Iron Man themed mini-fridge.

New drinkware will include heat reactive travel mugs from Vandor featuring Spider-Man, sip-n-glo cups from Silver Buffalo, Thermos flasks and more.

Other Super Hero inspired home goods being showcased include kitchen utensils and aprons from Icup and a line of flameless candles from Northern International featuring Marvel’s Spider-Man. 

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