Marvel signs Hallmark

Firm to produce range of social expression products featuring Marvel properties.
Publish date:
Social count:

Marvel Entertainment has inked a multi-year licensing deal with Hallmark Cards in the social expressions category.

Hallmark has been awarded the rights for the US and Canada to produce and market a wide range of products - including greetings cards and party goods - based on both the classic comic book look of the Marvel Universe, plus product lines inspired by feature films and animated series.

These include Iron Man 2, Thor, The First Avenger: Captain America and The Avengers, plus animated shows The Super Hero Squad, Iron Man: Armored Adventures and Wolverine and the X-Men.

As well as electronic and mobile greetings, Crayola arts and crafts products are also included in the deal.

"The social expressions category is an impactful channel to capture new and existing fans and keep them immersed in our character base," said Paul Gitter, president of consumer products for North America at Marvel Entertainment. "Entering into an expansive relationship with Hallmark - a true thought leader in the industry - enables us to further extend the reach and image of the Marvel brand in a meaningful way."

Karen Mitchell-Layton, Hallmark VP of licensing, added: "Millions of consumers are passionate about Marvel movie and animated series characters. It's important to Hallmark to provide meaningful products to help people celebrate and emotionally connect with each other."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.