Marvel signs hat trick of deals

Agreements inked with Monster Jam, Harley-Davidson and Orange County Choppers.
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Marvel Entertainment has been busy - securing three deals which will see its famous brands reaching even wider audiences.

First up, the firm has partnered with Feld Motor Sports to feature Iron Man and Spider-man on custom-designed monster trucks, appearing on the worldwide Monster Jam tour.

The trucks will make their official debut at events from January 2010. The deal also includes co-branded merchandise to be sold onsite during the live shows and online. Merchandise includes rights for apparel and accessories, specialty items, DVD inclusion, posters, stickers and show yearbooks.

In addition, an exclusive range of co-branded merchandise featuring some of the Marvel super heroes will be created between Harley-Davidson and SGI Apparel.

Available exclusively through Harley-Davidson dealers worldwide, the programme includes apparel and accessories for newborns, infants, toddlers, boys and girls. The merchandise will incorporate iconic images of Harley-Davidson motorcycles, trademarks and logos, along with Marvel style guide art and new art especially designed for the programme.

Finally, a partnership with Orange County Choppers will see the launch of an exclusive collection of co-branded motorcycles and merchandise including apparel, toys and collectibles.

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