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Marvel strengthens branded furniture offering - Licensing.biz

Marvel strengthens branded furniture offering

Key deal signed with Delta Children's Products to develop wide range of furniture.
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Marvel Entertainment is continuing to grow its super hero brands into new categories, expanding its reach into the furniture sector.

The firm has signed up Delta Children's Products, which will be creating an extensive line of furniture featuring the movie look and comic stylings of key Marvel franchises.

These will include The Avengers, Spider-man, Marvel Heroes, Marvel Comics and Marvel's Super Hero Squad.

The initial product line is expected to hit retail in early 2012.

Items will include beds, nightstands, chests, chairs, shelving units and desks.

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