Marvel Super Hero branded fruit snacks hit the US - Licensing.biz

Marvel Super Hero branded fruit snacks hit the US

Funky Monkey Snacks teams with firm for five new varieties featuring characters.
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A new line of Marvel Super Hero branded freeze-dried fruit snacks will hit shelves in the US, following a new deal with Funky Monkey Snacks.

Five new varieties will launch, the firm announced at the Natural Foods Expo in Anaheim last week.

Ultimate Strawberries will feature Spider-Man; Incredible Pineapples will feature The Hulk; Might Bananas stars Thor; Legendary Cinnamon Apples features Captain America; and Invincible Strawberry Bananas feature Iron Man.

All Funky Monkey Snacks in the Marvel line are 100 per cent real fruit.

"The addition of Funky Monkey's freeze-dried fruit to our licensed consumables program reflects Marvel's dedicated efforts to providing families with healthy snack choices," said Mike Jerchower, director of licensing at Marvel Consumer Products.

The new line will be available from April.

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