Marvel to roll out branded super hero guitars - Licensing.biz

Marvel to roll out branded super hero guitars

Firm teams with Peavey Electronics for range of officially licensed musical instruments.
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Marvel Entertainment is joining forces with musical instrument specialist Peavey Electronics, in a deal which will see official branded super hero guitars launch.

As well as the guitars, percussion instruments and accessories will also be available featuring characters such as Captain America, Thor, Wolverine, X-Men, Spider-man, Iron Man and The Incredible Hulk.

Peavey will kick off the partnership this summer with a half size Peavey acoustic guitar featuring the Marvel Super Heroes, followed by a three quarter size electric guitar and the full size Peavey Rockmaster electric guitar.

The firm will also debut guitar picks and straps featuring the characters.

"From the largest and loudest sound systems on the planet to iconic comic superheroes, Peavey and Marvel are both known for larger than life creations," said Hartley Peavey, founder and CEO of Peavey Electronics. "Musicians, music fans and comic aficionados alike will find a lot of fun and inspiration in these new musical instruments."

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