Marvellous Mummies heading to UK

US-based greeting card company signs licensing deal with Potato Academy.
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The Marvelous Mommies greeting card line is heading to the UK following an exclusive sales and distribution deal with Potato Academy.

Marvelous Mommies cards - which have been rebranded as Marvellous Mummies for the UK market - celebrate life with children in all its phases, from birth to terrible twos through to the teens.

Edgy and humourous, the cards are based on the real-life experiences of 'stay at home mom' Kelly Minton and Savannah College of Art and Design professor and game designer Brenda Brathwaite. The company was launched in January 2007 with comic book artist Sean Wang.

Potato Academy entered the greeting card market in 2003 which its 'What were you like?' series of birthday cards. It is an acronym for 'People Over Thirty Acting Twenty One' and features cards that take a light hearted look back in time to when the recipient was younger and cover milestone ages from 30 to 80.

Mike Short, owner of Potato Academt, approached Minton at the 2007 New York Stationery Show.

"Of all the exhibitors at the show, Marvelous Mommies stood out as being really fresh and different," he said. "They really made us laugh. We really wanted Marvelous Mommies to be a part of our line-up. There is simply nothing else like them in the UK."

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