To mark the imminent arrival of Disney Infinity 2.0: Marvel Super Heroes, Disney used outdoor projection to bring the Avengers to London.
The Avengers could be spotted along the Thames as they escorted a Disney Infinity 2.0 delivery to Hamleys.
A 35ft Hulk could be seen holding up Tower Bridge while Iron Man, Captain America, Black Widow and Thor were also projected along the route.
“This hotly anticipated next chapter in the Disney Infinity series truly takes this gaming experience to the next level," said Boel Ferguson, general manager of Disney Interactive EMEA and UK.
“With its incredible line-up of characters, it introduces brand new exciting adventures and ways for fans to engage with their favourite Marvel Super Heroes. What better way to celebrate its launch in the UK than to have the Hulk and fellow stars of the video game escort the delivery themselves."
Disney Infinity 2.0: Marvel Super Heroes is released on Friday, September 19th on Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and Wii U.
Take a look at the Avengers delivering Disney Infinity 2.0 below: