Stride Rite Children's Group has expanded its Marvel shoe collection, introducing a new line of trainers featuring superheroes such as Iron Man, Hulk and Captain America.
The X-celeRacers by Stride Rite collection will be supported through an integrated marketing campaign called Imagination. Ads will air on Cartoon Network, Nickelodeon and Disney XD, highlighting boys imagining themselves as the super heroes.
"At Stride Rite, our designers truly understand not only a child's foot growth and development, but how to design character footwear," said Sharon John, Stride Rite Children's Group president.
Paul Ritter, SVP licensing at Marvel, added: "We are excited to expand the Marvel footwear collection with Stride Rite this summer."