Marvel's Thor dominates US weekend box office - Licensing.biz

Marvel's Thor dominates US weekend box office

New superhero franchise takes an estimated $66 million.
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Marvel Studios' Thor has got off to a good start at the US box office.

The film took an estimated $66 million at just under 4,000 venues at the weekend, making it the third best opening for a new Marvel superhero franchise - trailing Spider-man and Iron Man.

3D locations accounted for 60 per cent of Thor's debut total.

In dollar terms, Thor was the 11th best superhero opening of all time.

The film has also earned $176 million overseas, giving it a worldwide total of $242 million, said ICv2.

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