MarVista brings Yo-Kai Watch to Latin America - Licensing.biz

MarVista brings Yo-Kai Watch to Latin America

MarVista will also control the licensing and merchandising rights in the region for hit the hit Japanese series.
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MarVista has acquired the Latin American rights to 26 half-hour episodes of the Japanese animated TV series, Yo-Kai Watch.

The deal with Dentsu Entertainment USA will also see MarVista control the licensing and merchandising rights in the region.

“Yo-Kai Watch has taken the Japanese market by storm since its introduction in January 2014 on TV Tokyo, boasting the number one animated show ratings for kids aged four to 12 years old on the network,” said MarVista Entertainment CEO, Fernando Szew.

“Plans are well underway for a major roll-out of this sensational franchise across the Americas, and MarVista is eager to deliver the brand to major broadcast and consumer products partners throughout the Latin American region.”

Marc Harrington, senior VP, global strategy and development at Dentsu Entertainment USA, added: "Having recently concluded our agreement with MarVista for LBX, we know that they are the right partner for us to also license Yo-Kai Watch into the Latin American marketplace.

"The company’s relationships in the region are unparalleled, and we look forward to working together to bring this Japanese powerhouse hit to children throughout the region.”

Elsewhere, Hasbro is set to debut a Yo-Kai Watch toy line in 2016.

The show centres around a young boy who gets a special watch empowering him to discover and summon mysterious Yo-kai that help him solve problems in his daily life.

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