Ink Global has revealed that Season one of Masha and the Bear – the hit 3D family show from Animaccord – will hit UK screens in the run-up to Christmas, courtesy of Sony Pictures Television Networks’ pre-school channel, Tiny Pop (Freeview 207, Sky 617, Freesat 605 and Virgin 737).
The eagerly awaited season will debut on Monday, December 11th and show each weekday at 7am and 5pm. At weekends, from December 16th, the show will air at 7am, 11:30am and 5:30pm. Tiny Pop is the latest broadcaster to join Netflix, Cartoonito and Boomerang in showing Masha and the Bear in the UK.
“We are delighted that Tiny Pop will be screening Masha and the Bear season 1,” says INK Group managing partner Claus Tømming. “They are a fantastic broadcaster and these peak time slots will ensure that as many people as possible are able to watch Masha’s adventures. The show is already a huge hit in the UK and it’s one of those rare shows that strikes a chord across generations, so there will be fans of all ages excited about tuning into Tiny Pop this Christmas.”
Adds president of Animaccord Vladimir Gorbulya: “We are glad to partner with Sony Pictures Television Networks and that the UK audience will soon see Masha and the Bear on Tiny Pop. We believe that this deal will bring success to both parties. Thanks to everyone for making this happen”
The news also delivers a boost to the brand’s licensing programme, which features many partners across several categories, including Simba as master toy.
Richard Belford, sales director at Simba Smoby is confident of sales success: “Having the free to air broadcast secured on Tiny Pop provides the perfect platform to elevate Masha and The Bear to an even larger audience,” he says. “We will be heavily capitalising on this in 2018, working very closely with our key retail partners on an extensive 360-degree marketing campaign, including TV, VOD and digital activity to achieve strong sell through.”