Masha and the Bear comes to Tiny Pop in time for Christmas

Sony Pictures Television Networks will bring the animated to UK screens thanks to a new partnership with Ink Global.
Publish date:
Social count:
Screen Shot 2017-12-11 at 16.53.12.png

Ink Global has revealed that Season one of Masha and the Bear – the hit 3D family show from Animaccord – will hit UK screens in the run-up to Christmas, courtesy of Sony Pictures Television Networks’ pre-school channel, Tiny Pop (Freeview 207, Sky 617, Freesat 605 and Virgin 737).

The eagerly awaited season will debut on Monday, December 11th and show each weekday at 7am and 5pm. At weekends, from December 16th, the show will air at 7am, 11:30am and 5:30pm. Tiny Pop is the latest broadcaster to join Netflix, Cartoonito and Boomerang in showing Masha and the Bear in the UK.

“We are delighted that Tiny Pop will be screening Masha and the Bear season 1,” says INK Group managing partner Claus Tømming. “They are a fantastic broadcaster and these peak time slots will ensure that as many people as possible are able to watch Masha’s adventures. The show is already a huge hit in the UK and it’s one of those rare shows that strikes a chord across generations, so there will be fans of all ages excited about tuning into Tiny Pop this Christmas.”

Adds president of Animaccord Vladimir Gorbulya: “We are glad to partner with Sony Pictures Television Networks and that the UK audience will soon see Masha and the Bear on Tiny Pop. We believe that this deal will bring success to both parties. Thanks to everyone for making this happen”

The news also delivers a boost to the brand’s licensing programme, which features many partners across several categories, including Simba as master toy.

Richard Belford, sales director at Simba Smoby is confident of sales success: “Having the free to air broadcast secured on Tiny Pop provides the perfect platform to elevate Masha and The Bear to an even larger audience,” he says. “We will be heavily capitalising on this in 2018, working very closely with our key retail partners on an extensive 360-degree marketing campaign, including TV, VOD and digital activity to achieve strong sell through.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.