MasterChef mag on the way in Australia

FME and News Magazines sign deal for monthly glossy publication.
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FremantleMedia Enterprises and Australian lifestyle magazine publisher, News Magazines, have struck a deal which will see the launch of MasterChef Magazine throughout Australia.

Launching in May 2010, the monthly title will complement the successful TV show.

"MasterChef Magazine is consistent with our ambition to take MasterChef from one of the country's most loved television shows to one of the leading food and lifestyle brands in Australia," explained Ben Liebmann, FME senior VP of licensing. "Our plan has always been to work with the best in the business. News Magazines is the market leader in food publications and we couldn't be happier with their understanding of the MasterChef brand."

Sandra Hook, CEO of News Magazines, added: "We are the home of the best food publishing talent in the country and look forward to working with FME to develop MasterChef Magazine."

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