MasterPieces builds on Bella Sara brand

New toy and gift line sees equestrian franchise expand further in the US.
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MasterPieces has unveiled its new line of puzzles, games and crafts based on the horse-themed Bella Sara brand.

The range, which currently consists of 13 products, is available in the US with price points varying from $1.99 up to $14.99.

The items include: 100-Piece Puzzles with Regular Bella Sara Card; 100-Piece Puzzles with Extra-Rare Shiny Bella Sara Card; Fuzz Art; Paint by Number; Bella’s Memory Matching Game; ‘My Friend Bella’ 3-Foot Kid-Size Puzzle; Stitch a Craft; Ultimate Party Pack; Bead Kit; Design a Purse; Ultimate Activity Box; 6-inch x 6-inch Scrapbooking Kit and Bella’s Magical Adventure Game.

Peter Adkison, CEO of Hidden City Games, which holds the exclusive licence to Bella Sara, said: “We are thrilled to work with MasterPieces to expand the Bella Sara brand into new retail outlets and deepen our presence in some of our existing stores, while providing girls with new and engaging ways to experience Bella Sara’s fantastic horses and inspirational messages.”

David Rolls, CEO of Masterpieces, added: “The positive themes and eye-catching imagery featured throughout Bella Sara trading cards and online world for girls are a perfect fit with MasterPieces’ commitment to create products that enhance children’s activity market with an established brand.”


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Bella Sara

It notched up over $25 million in retail sales in 2010, and now Hidden City is expanding Bella Sara into new territories. We get the lowdown.

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