Match Stars heads to South America - Licensing.biz

Match Stars heads to South America

Pattni Imaginations secures distribution with Funky Toys in Mexico.
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The football action figure toys Match Stars will be distributed in South America via Funky Toys.

“This is a massive new deal for us,” said Pattni Imaginations MD, Mayur Pattni. “We have already established significant interest in Match Stars in the UK, so international expansion was the next step and to have secured this agreement in a part of the world that’s absolutely football-crazy is a significant achievement and a sign of things to come."

Pattni Imaginations' licences include Manchester United and FC Barcelona - two brands it believes will perform well in the territory.

Manchester United is home to Mexican striker Javier Hernández (aka ‘Chicharito’) and other South American stars, while Barcelona is also popular due to the region's Spanish history.

Head to ToyNews to read the news in full.

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