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Match Stars nets England deal - Licensing.biz

Match Stars nets England deal

Pattni Imaginations signs with BBC Worldwide; Will capitalise on Euro 2012 football fever with the FA licence.
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Action figure maker Pattni Imaginations has added the England football team to its portfolio of licences.

The deal will see the Match Stars toys kitted out in the legendary three lions strip in time for Euro 2012.

"With the Euros coming up next year our aim is to launch the England line in May 2012, if not sooner," said Mayur Pattni, managing director of Pattni Imaginations.

"This will allow us to tap into the excitement surrounding the Euros, and give England fans a new way of supporting their favourite players during the competition."

He continued: "Adding England to the Match Stars line-up is massive as it elevates the appeal of the range to a whole new level – it gives the range a truly national appeal so the figures can be sold anywhere."

Match Stars launched at the end of November with action figures for Manchester United, Barcelona, Liverpool FC, Chelsea and Arsenal.

Pattni Imaginations has also made a licensed Rocky Balboa action figure.

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