Created by Platinum Films’ CEO Nigel Stone, Matt Hatter Chronicles is an action adventure comedy series aimed at five to ten year old boys.
Stone’s vision was apparently to produce a truly 360-degree brand using state of the art animation techniques and engaging storytelling inspired by movie classics. He wanted to create a brave young hero whose valiant spirit, taste for adventure and hi-spec gadgetry would identify with a modern generation of kids.
And, judging by the positive reaction at Brand Licensing Europe, it’s just possible he’s succeeded.
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