Mattel adds Ghostbusters - Licensing.biz

Mattel adds Ghostbusters

New collectable toy line to celebrate film's 25th anniversary being planned.
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Sony Pictures Consumer Products is teaming up with toy giant Mattel for a new collection of Ghostbusters-themed products, to tie in with the film's 25th anniversary this year.

The line will arrive with 12-inch figures in June and will be available exclusively at MattyCollector.com. Each figure will feature window box packaging and include authentic Ghostbuster equipment unique to each character.

For the first time, Mattel's line will include talent likeness of Egon Spengler, Ray Stantz, Peter Venkman and Winston Zeddemore.

Select prototype figures will be on display at Mattel's New York Toy Fair Collector Preview Night (by invitation only).

"We have assembled a quality group of licensing partners to support and celebrate the anniversary for one of Columbia Pictures' most cherished properties," said Juli Boylan, senior VP of Sony Pictures Consumer Products Worldwide. "Mattel's line-up of collector toys is the perfect complement to what will be a great selection of 25th anniversary product."

A selection of six-inch figures are also being developed by Four Horsemen Studios, the team currently working on Mattel's DC Universe Classics and Masters of the Universe Classics lines.

"There haven't been many comedic blockbusters over the past quarter century as memorable and loved as Ghostbusters," said Tim Kilpin, general manager for boys, girls and games at Mattel. "We are honoured to participate in the celebration of the film's 25th anniversary by creating the most extensive line of Ghostbusters collectibles ever."

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