Mattel and Alibaba form strategic partnership -

Mattel and Alibaba form strategic partnership

Partnership will allow the toy firm to access Alibaba's data analytics capabilities and AI lab
Publish date:
Social count:

Mattel has signed a new strategic partnership with Alibaba, with an aim to re-shape how parents in China think about toys.

In summary the partnership will help Mattel to better target the ever-growing and changing needs of Chinese consumers by tapping into Alibaba’s data analytics capabilities in addition to leveraging Alibaba’s media ecosystem to develop learning resources and educational content – inspired by beloved brands and characters like Barbie and Lego – to help parents and families get the most out of play.

Alibaba will also help Mattel develop new and innovative products in partnership with Alibaba’s A.I. Lab, aiding child development through the use of cutting-edge technology and smart, interactive learning.


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.