Mattel and Nick Jr. form 'game changing partnership' for Thomas & Friends

The partnership will include the launch of the new season of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year.
Author:
Publish date:
Social count:
0
thomas and friends.jpg

Mattel has detailed a new US television and consumer products partnership with Nickelodeon for the iconic pre-school property, Thomas & Friends.

The partnership will include the launch of the new season of Thomas & Friends on the Nick Jr. channel, as well as additional specials that will air on Nickelodeon throughout the year.

Nickelodeon will also become Mattel’s exclusive US consumer products agent for Thomas & Friends across multiple merchandise categories including apparel, accessories, home goods, consumer electronics and more.

“Securing Nick Jr. as our new home for Thomas & Friends is a huge game changer for the brand franchise, and one that, alongside our reimagined content direction will enable us to captivate new audiences as well as deepen engagement with our existing fans in the US,” said Kate Schlomann, VP & global brand GM, Thomas & Friends.

“The brand is undergoing a huge evolution to ensure that it remains relevant and competitive for today’s audiences. We are taking Thomas off Sodor for the first time in our episodic series, evolving our storytelling to be more inclusive, meaningful and entertaining which will strengthen our brand franchise.

“We are thrilled to have Nick Jr. as our partner as we bring the world into a child’s home through the eyes of Thomas & Friends.”

Pam Kaufman, chief marketing officer and president, Nickelodeon Consumer Products, added: “Thomas & Friends’ iconic characters and engaging stories have resonated with kids for decades and we believe the new seasons will be a great complement to Nickelodeon’s curriculum driven pre-school programming.

“We look forward to working with licensing partners to capture the spirit of Thomas through fresh, innovative products that inspire kids to live out their own adventures through play.”

The new season of Thomas & Friends will debut weekdays in March on the Nick Jr. channel and full-length episodes and short-form content will also be available on Nick Jr.com and the Nick Jr app.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.