Mattel Consumer Products has kicked off its summer sporting goods TV and marketing push.
The programme will support the launch of new Hot Wheels and Barbie bikes, scooters and accessories from Chi-Tech.
The Barbie Chi-Tech bike and accessories range will be supported by a major TV partnership with Boomerang, which will include bumper sponsorship, a major competition and an online microsite with exclusive game content.
Activity will run in two month-long campaigns, in August and October.
To read the full story on sister site ToyNews, click here.