Mattel extends partnership with Channel 5

Toy giant's Fisher-Price brand sponsors Milkshake Live Theatre Tour.
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Mattel has extended its sponsorship deal with Channel 5’s kids channel Milkshake to now include a Live Theatre Tour.

This tour – which kicks off on July 21st – will be in association with Mattel's Fisher-Price brand. This will have branding at 80 events both on stage and in the form of merchandise.

Fisher-Price will continue to have on-air sponsorship of Milkshake, and the partnership will now include online advertising for the first time.

Read the full story on ToyNews.

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