Mattel, HIT Entertainment and 9 Story team to bring Barney & Friends back to TV - Licensing.biz

Mattel, HIT Entertainment and 9 Story team to bring Barney & Friends back to TV

Under the new partnership, the trio will revive hit pre-school series Barney & Friends and Angelina Ballerina, both planned for a 2017 launch.
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Renowned pre-school brands Barney & Friends and Angelina Ballerina are set to make their return in 2017.

Mattel, alongside it pre-school entertainment arm HIT Entertainment has partnered with 9 story Media Group to revive the hit properties in the pre-school space.

In a partnership that aims to bring the combined expertise of all organisations in order to breathe new life into the two series, development of the IP will begin immediately, with a planned launch date of 2017.

Barney & Friends originally aired from 1992 to 2009 with 248 episodes created to date, plus 25 hours of specials. The show – starring the iconic giant purple dinosaur – was championed for celebrating the life skills of sharing, community and friendship via music and cognitive learning.

Meanwhile, Angelina Ballerina originally aired from 2001 to 2006 and ran for two seasons with 39 episodes and three specials.

“We are delighted to announce this brand new building partnership with 9 Story in a deal which sees two of the world’s finest producers of pre-school entertainment joining forces to bring an exciting line of new programming to a global audience across multiple platforms,” said kate Schlomann, HIT Entertainment’s VP of global brand marketing.

“The refresh and relaunch of Barney and Angelina Ballerina represents an exciting start to our partnership with 9 Story. Both brands continue to enjoy large fan bases around the world among both pre-schoolers and their parents, who often grew up with the characters themselves.”

Vince Commisso, president and CEO of 9 Story, added: “We are thrilled to enter into a partnership with Mattel to relaunch these iconic children’s shows.

“Barney and Angelina Ballerina are two of the biggest pre-school characters in history, and content is what made them so enduring.

“We know it is a rare opportunity that brings with it great responsibility, but we’re excited about the advances n technology that will help us bring these characters forward.”

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