Mattel inks major Dreamworks deal

Fisher-Price to be worldwide master toy for a number of key film and TV properties.
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Mattel has signed a raft of exclusive master toy licences for a number of forthcoming Dreamworks brands.

The deal will see Fisher-Price as the worldwide master toy licensee for a number of DreamWorks Animation’s theatrical feature film releases and television series.

New York Toy Fair will see the debut the first of its new toy collections for Kung Fu Panda 2 and The Penguins of Madagascar. The additional DreamWorks Animation theatrical releases featured under the licensing relationship include Puss In Boots, The CroodsMadagascar 3 and Legend of the Guardians and the television properties include Kung Fu Panda: Legends of Awesomeness.

To read the full story on ToyNews, click here.


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