Mattel is celebrating the DVD launch of its latest Barbie film - Barbie and the Three Musketeers - with a raft of activity this weekend.
The new animated action adventure is released on Monday September 28th and will be supported by a multi-dimensional marketing campaign including high profile TV advertising, TV sponsorship, print and online activity across mums and girls' press, national newspaper support and PR.
The campaign kicks off with a free Barbie and the Three Musketeers book given away with The Express on Saturday. This will be followed on Sunday (September 27th) with an exclusive London premiere of the movie run in conjunction with Nickelodeon.
Over 1,000 girls, as well as celebrity guests, are expected to attend the event.