Mattel makes tracks with Chitech

Barbie and Hot Wheels branded bicycles, scooters and skateboards on the way.
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Chitech Industries Europe is joining forces with toy giant Mattel to produce a new line of bicycles, tricycles, scooters and skateboards for the Hot Wheels and Barbie brands.

The ranges will also feature accessories including helmets and knee and elbow pads.

"Partnering with leading brands such as Barbie and Hot Wheels is testament to Chitech's expertise in the design and production of premier sporting goods," said Maxine Rushton, the firm's sales and marketing director.

Claire Atherton, Mattel Brands licensing director, added: "We are delighted to be working with Chitech and look forward to strengthening both the Barbie and Hot Wheels licensed portfolios with an exciting range of high quality outdoor products."

The range will be available from January 2010.


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