Mattel puts further weight behind WWE after successful 2011

UK toy line out-performs the action figures category and delivered strong growth last year.
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Following impressive growth shown in NPD's figures to the end of 2011, Mattel’s WWE range is back bigger than ever with an extensive marketing campaign this week. 

Reaching a larger audience than ever, Mattel will increase its TV investment with a number of high-impact campaigns.

TV advertising for popular WWE Rumblers new play-set Money In The Bank Ring begins this week and will keep driving product until after Easter.

To read the full story on sister site, ToyNews Online, simply click here.

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