Mattel puts further weight behind WWE after successful 2011

UK toy line out-performs the action figures category and delivered strong growth last year.
Publish date:
1_184_10128_184_8015_New WWE logo, small.jpg

Following impressive growth shown in NPD's figures to the end of 2011, Mattel’s WWE range is back bigger than ever with an extensive marketing campaign this week. 

Reaching a larger audience than ever, Mattel will increase its TV investment with a number of high-impact campaigns.

TV advertising for popular WWE Rumblers new play-set Money In The Bank Ring begins this week and will keep driving product until after Easter.

To read the full story on sister site, ToyNews Online, simply click here.


0 WWE dolls.jpg

WWE and Mattel launch fashion dolls

‘The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female superstars, but our entire company,’ says WWE’s Stephanie McMahon.

Featured Jobs

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019