Mattel reveals key changes to exec brand team - Licensing.biz

Mattel reveals key changes to exec brand team

Richard Dickson and Tim Kilpin take on expanded responsibilities.
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Mattel has made two key changes to its executive leadership team in the US.

Richard Dickson (pictured) and Tim Kilpin will take on expanded responsibilities as president, chief brands officer and president, chief commercial officer, respectively. Both will report to Mattel chairman and CEO, Bryan Stockton.

Dickson will continue to oversee worldwide brand, design, development and marketing strategies for the Mattel and Fisher-Price portfolio of core brands, including Barbie, Hot Wheels and Thomas & Friends.

In addition to this, he will assume responsibility for the company's global consumer insights, marketing communications, innovation and digital initiatives groups.

Meanwhile, Kilpin will now direct the company's sales and marketing operations globally. He will continue to strengthen Mattel's presence in developed and emerging markets throughout Europe, Latin America and Asia. In addition, Kilpin will now handle the North American division, with oversight of all sales and marketing activity in the US and Canada.

"As we take bold steps to transform Mattel into a more nimble, creative and consumer-centric company, Richard and Tim will play a critical role in ensuring that our global brands and commercial teams are in lockstep, as we focus on bringing the most on-trend and in demand products to market," said Stockton.

"Along with their talented global teams, I am confident that Richard and Tim will continue to drive positive, lasting, transformative change for Mattel."

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