Mattel sales rise in 2011 - Licensing.biz

Mattel sales rise in 2011

Worldwide sales up seven per cent for the year.
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Mattel has reported its financial results for the fourth quarter and the full year.

Worldwide net sales in 2011 were up seven per cent year-on-year, with US sales having seen an increase of three per cent and international sales up 12 per cent.

Gross sales for core brands saw Barbie up by 12 per cent, Hot Wheels increase by six per cent, core Fisher-Price up two per cent and American Girl rose five per cent during the year.

To read the full article on our sister site, Toynews-online.biz, click here.

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