Mattel secures raft of broadcast deals for new Bob the Builder series - Licensing.biz

Mattel secures raft of broadcast deals for new Bob the Builder series

Firm has also confirmed the future co-development and co-production of Bob the Builder through a partnership with DHX Media
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Mattel and HIT Entertainment has signed a raft of broadcast deals for the new series of Bob the Builder.

The show will air on France's France 5 channel, as well as on Z@pplin (Netherlands), VRT (Belgium), Rai YoYo (Italy), E-TV (South Africa), MiniMini (Poland), Turner (UK), RTE (Ireland) and Hop! (Israel).

Additionally, Super RTL (Germany) has also signed up for series two from September 2016 following the successful launch of series one in January.

“We are delighted to be partnering with world-class broadcasters to bring the new Bob the Builder series into homes across Europe; this is a critical milestone that proves the strong production values of the show and the popularity of the brand," said Catherine Balsam-Schwaber, chief content officer at Mattel.

Claire Heinrich, head of youth programs acquisitions for France Televisions, added: “We are thrilled to welcome the all-new Bob the Builder to France 5's programming schedule.

"Bob the Builder is a well-known character in France and we are sure everyone will love his new look and series. France 5 is known for featuring educational programming for children, and Bob is great for teaching little ones teamwork through a range of different scenarios and fun ventures.”

Mattel has also confirmed future co-development and co-production of Bob the Builder through a partnership with DHX Media.

The agreement will see new episodic, short-form and long-form programming of Bob the Builder produced for television and digital platforms and will also see DHX handle all future global distribution for Bob the Builder.

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