Mattel signs Mia and Me

Barbie firm working on fresh toy range for upcoming girls TV series.
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Mattel has signed a deal with Italian licensor Rainbow to manufacture a range of Mia and Me toys.

The live-action TV animation series will air in over 50 territories worldwide this year.

In addition to Mattel, a licensing programme is already underway for the property. 

International licensing partners include Panini, Unilever Germany, Belltex, Clementoni, Schmidt Spiele and Egmont. Products will first be available this summer.

Read the full story on ToyNews.

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