Mattel has signed a deal with Italian licensor Rainbow to manufacture a range of Mia and Me toys.
The live-action TV animation series will air in over 50 territories worldwide this year.
In addition to Mattel, a licensing programme is already underway for the property.
International licensing partners include Panini, Unilever Germany, Belltex, Clementoni, Schmidt Spiele and Egmont. Products will first be available this summer.
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