Mattel teams with Hype for new Barbie apparel line - Licensing.biz

Mattel teams with Hype for new Barbie apparel line

The range is being stocked exclusively at Selfridges.
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Mattel has joined forces with Hype to launch a range of kids' apparel.

The line of Barbie streetwear features five pieces, each designed to reflect the Barbie aesthetic, including one piece featuring a Hype-wearing Barbie and another sporting the Barbie logo.

Designed for ages three to 13, the range is being stocked exclusively at Selfridges and is also available at www.justhype.co.uk.

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