Mattel unveils Avatar toy line - Licensing.biz

Mattel unveils Avatar toy line

As the movie hits the big screen, the firm introduces a range of toys featuring i-TAG technology.
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Complementing the technology applied to create the cinematic masterpiece, Mattel’s Avatar toy range also packs a punch as i-Tag technology is captured to add a new dimension to action figure and vehicle play.

To read the full story on sister site ToyNews Online.biz, simply click here.

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