Mattel unveils Comic-Con line-up - Licensing.biz

Mattel unveils Comic-Con line-up

Masters of the Universe, Batman, Ghostbusters and other products shown off at the expo.
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Mattel has a host of licensed goods on display at its Comic-Con stand in San Diego this week.

The toy giant is celebrating Masters of the Universe’s 30th anniversary at the show, with a new Vykron Ultimate Eternian Champion figure and Hot Wheels Volkswagen Drag Bus on show.

It is also showing off the Monster High Scarah Screams Doll, Polly Pocket DC Comics Villains Set, DC Comics Vertigo Death and Ghostbusters Dana as Zuul toys for girls.

Then there’s several Comic-Con exclusives, including the Hot Wheels KITT Two Thousand Knight Rider collector’s product, Hot Wheels Scooby-Doo The Mystery Machine, The Dark Knight Rises six-inch action figure, Tiny Titans and Cars Special Edition Mater figure.

Mattel even has a Mattel Hoverboard Experience at the show, giving fans the chance to see the iconic board from the Back to the Future film series.

“This year heralds significant milestones for Mattel as we commemorate our decade long presence at SDCC, creating unique show exclusives,” said Doug Wadleigh, senior VP of global brands marketing at Mattel.

“We take great pride in bringing forth the very best in detailed collectibles and fan events by utilizing our timeless brands.

“We also look forward to celebrating the 30th anniversary of our iconic action hero brand, Masters of the Universe, at the show.”

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