Max Steel TV series reboot makes its debut

Mattel and FME sign deal with Disney XD and more; show to broadcast in spring 2013.
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The new Max Steel kids’ TV show will be broadcast in more than 100 territories when it returns to screens next year.

Mattel and FremantleMedia Enterprises has announced a slate of international TV sales, including a US broadcasting deal with Disney XD, where it will initially premiere with 26 half-hour episodes.

The action adventure computer animated series is based on the Mattel franchise of the same name and will begin airing in spring 2013.

The series will air in Cartoon Network and Boing in Italy and Spain; Lagardère in France; Canal Panda in Portugal. There are two major multi-territory deals with Turner Broadcasting System Asia Pacific and Disney XD. 

Turner’s kids’ channels will bring Max Steel to audiences in Australia, New Zealand, Southeast Asia, India, Taiwan and the Philippines. Disney XD will broadcast the series in Central and Eastern Europe, South and Sub-Saharan Africa, the Middle East and Turkey. 

These sales are in addition to a previously announced deal with Cartoon Network Latin America, which has a footprint of more than 50 territories. Max Steel is the number one boys’ brand in that territory.

Mike Riley, VP Franchise Development and Content Distribution, Mattel Inc, said: “Launching on Disney XD in the US gives us the opportunity to introduce Max Steel to millions of families in partnership with a prominent kids’ network.” 

Sander Schwartz, President, Kids & Family Entertainment at FME, added: “In addition to having our ideal broadcast partner in the US with Disney XD coming on board, we’re delighted that Max Steel has found a home in so many territories around the world. We’re confident this stunning CGI series will appeal to kids from one side of the planet to another.”

Max Steel is co-produced by Mattel and FME, with Nerd Corps Entertainment serving as the animation production studio. FME manages worldwide distribution of the series, as well as global home entertainment rights, with Mattel holding US TV distribution rights. 

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