Planeta Junior Italia has signed a deal with Sicem for the Maya the Bee apparel collection based on the new 3D version of the show.
The deal will see a range including T-shirts and sweatshirts sold in the shops of the Coin Group in Italy.
Planeta Junior Italy handles the licensing rights for the Maya the Bee 3D series in Italy, Spain, Portugal, Greece and Cyprus while Florence-based Sicem International specialises in creating clothing collections for women, girls and men.
Elsewhere, Planeta Junior has signed a new deal with Italian TV station Rai to broadcast Studio 100's animated 3D series Maya the Bee.
The show has already successfully aired on Rai Due and Rai YoYo since September 2012.