MCC scores with Lord?s brand

Marylebone Cricket Club (MCC) has launched its first range of products under the Lord's the Home of Cricket brand.
Publish date:
Social count:

In a partnership with SPS, the first products include a Twelve Year-old Whisky and Premium Gin.

The spirits will be sold via the Lord’s online shop and selected Waitrose and John Lewis stores in the run up to Christmas.

The range will initially feature whisky and gin in presentation boxes, followed in 2008 by unboxed Five Year-old Whisky and London Dry Gin.

The full range will be extended into Threshers outlets in January and rolled out to other territories, including duty free outlets, later in 2008.

Mark Chapman, MD of SPS believes the range covers the full spectrum of whisky and gin drinkers.

David Batts from MCC said: “Lord’s is the most famous cricket ground in the world and MCC are the Guardians of the Laws of Cricket. The history and atmosphere at Lord’s, and all that it stands for, has enthralled cricket lovers all over the world, making it a unique and special place. 

“We wanted a selection of products that would reflect this, whilst appealing to a worldwide market. In our new whisky and gin range we feel that, like the Ground at Lord’s, we have embodied both the traditional and the modern.”

A bottle of the Lord’s London Dry Gin will retail between £10.00 and £12.99. The Lord’s 7 Year-old Whisky will retail between £14.99 and £18.99, as will the boxed Lord’s Premium Gin. A boxed Lord’s 12 Year-old Whisky will cost consumers between £19.99 and £24.99.

David Bickers of licensing agent John Simpson Associates, added: “JSA have worked closely with MCC to create a brand extension strategy that will go into select and relevant areas. Whisky and Gin fit in very well with our target market.”

“These premium products will ably compete side by side with many famous brands in this category in the on and off trade market places as well as worldwide and Duty Free. Further products in different categories are currently in negotiation,” he said.


Brand Champions

Born from the desire to create a fashion-inspired brand two and a half years ago, Brand Champions has grown to now operate as a brand owner, product developer and licensor.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.