McCredie joins FremantleMedia

Former NMSI licensing manager arrives to cover maternity leave.
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FremantleMedia Enterprises has appointed Lucy McCredie as interim VP brand licensing and retail.

McCredie replaces Pindy O'Brien who goes on maternity leave from Friday January 23rd. She joins FME from the National Museum of Science and Industry (NMSI) where she held the position of licensing manager, responsible for the success and development of the licensing programme for Science Museum which included toys, games, kits, gifts and stationery.

McCredie also built the evolving Flying Scotsman brand, signing key categories such as collectables, models, toys and stationery. Prior to this, she was head of commercial relations and licensing at the Diana Princess of Wales Memorial fund.


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