Another agent has joined the programme for MoshiMoshiKawaii, with Plus Licens appointing Mediatoon in France.
The deal covers merchandising, publishing and promotional rights. Agents are already on board for the US, Germany, Austria, Switzerland, Benelux, Spain and Portugal for the publishing and design property.
"Our choice of Mediatoon Licensing is based on their experience of major international characters, as well as on their profound knowledge of the French merchandising market," said Peder Tamm, president of Plus Licens & Design. "We are happy to welcome them to our worldwide team of agents for MoshiMoshiKawaii."
Jerome Leclercq, rights and licensing director at Mediatoon, added: "The property has already been introduced in France through publishers Dragon d'Or and Milan Press, and we look forward to furthering the programme in the fields of publishing, as well as merchandising and promotions."