Mega Brands partners with Mattel - Licensing.biz

Mega Brands partners with Mattel

Barbie and Hot Wheels themed construction sets will be launched in spring 2013.
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Mega Brands has announced a multi-year global licensing deal with Mattel to produce Mega Bloks construction sets based on Barbie and Hot Wheels.

“Mattel is home to the most impressive brands in the toy industry and their global reach is unparalleled,” said Vic Bertrand, chief innovation officer at Mega Brands.

“We are thrilled to join forces with them to create the first Mega Bloks building sets based on Barbie and Hot Wheels.”

To read the full story, head to ToyNews.

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