Ludorum has appointed Megan Buecher as director of licensing for North America.
Buecher, who most recently headed up the apparel and accessories business at United Media, will oversee the US and Canadian licensing for Ludorum's fast growing Chuggington franchise.
Prior to United Media, she also enjoyed spells at Gullane and Hit Entertainment.
"We are excited to add an executive of Megan's calibre to our growing Ludorum team," said Maureen Taxter, SVP, US consumer products at the firm. "Her experience managing strong entertainment brands across multiple lines of business will be an incredible asset as we prepare the Chuggington consumer products launch in 2011."