Merrill Lynch to advise on Hit sale - Licensing.biz

Merrill Lynch to advise on Hit sale

Apax Partners chooses Bank of America to manage process, say reports.
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The sale of Hit Entertainment has inched a little bit closer, with reports stating that Apax Partners has appointed Bank of America Merrill Lynch to advise on the process.

A number of firms have been linked to an acquisition of Hit over the past couple of months.

These include toy giants Mattel and Hasbro, plus Disney and Viacom. Chorion was also mooted to be interested in the Thomas & Friends business, according to press reports.

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