Metrostar taps Hairy Maclary & Friends -

Metrostar taps Hairy Maclary & Friends

The licensing agent will represent the book property throughout the UK, expanding it into the baby category.
Publish date:
0 hairy mclary books.jpg

Metrostar is set to represent children’s picture book property Hairy Maclary & Friends in the UK.

The books, which are written by New Zealand author Lynley Dodd and managed by Penguin Random House Australia, have already inspired a stage show in the UK and have been family favourites for over 30 years.

“There is strong interest in classic picture books, particularly for the baby market and Hairy Maclary offers something a little different,” said Claire Potter, MD of Metrostar.

"We especially love Lynley Dodd’s beautiful artwork and bouncing rhymes. Hairy Maclary from Donaldson’s Dairy is going to fit in well at Metrostar.”

Metrostar will now expand the property into the baby market, covering categories including puzzles, toys, apparel, homewares and more.

Reagan Croucher, senior brands and licensing manager at Penguin Books Australia, added: “We approached Metrostar because of their great work with Elmer and Dear Zoo, and have been impressed by their considered yet very positive approach to licensing. We are greatly enjoying the process of getting Hairy Maclary ready for BLE.”



It was while she was working at the BBC, that Claire Potter realised the power and untapped potential in television brands: ?At the time, all of the licensing focus was on pre-school and many great family or grown up series were being overlooked,? she explains.

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.