MGA expands in Canada - Licensing.biz

MGA expands in Canada

Over 35 deals signed for popular toy brands including Laloopsy, Bratz and Little Tikes.
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Studio Licensing has signed over 35 deals for MGA Entertainment's popular toy brands across Canada, with more announcements to arrive soon.

Products will begin to roll across the region in autumn 2013, offering fans extended consumer products in ranges including Lalaloopsy, Bratz, Bratzillaz, Novi Stars and Little Tikes.

The latest partners signed in the territory include Goldy Toy for the Little Tikes swimwear and activity lines, JCorp Inc. for Bratzillaz and Novi Stars apparel, NTD Apparel for Lalaloopsy activewear, swimwear, craftswear an thermals, and Paris Geneve for Lalaloopsy sleepwear.

Further deals will see Imagine Publications produce a range of Lalaloopsy story, colouring and activity books while Daytime Enterprises will provide Lalaloopsy costume appearances.

Robert Miller, president of Studio Licensing, said: "We are pleased that the tremendous fan appeal of MGA's toy properties is being matched by licensee and retailer interest for expanded high impact consumer products programmes.

"Time and time again these brands have proven their success across multiple touch points and licensing appears to be no exception."

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